Pantone’s representative color in 2024 - soft peach, elegant and heart-warming!
Peach Fuzz 13-1023 is a soft and gentle peach color that enriches the body, mind and soul with a very tolerant spirit. 
Pantone’s representative color of 2024 – Peach Fuzz (Photo: Pantone )
Nowadays, when all aspects of life are in turmoil, our need for care, empathy and care is increasing day by day, and our imagination of the quiet years continues unabated.
PANTONE 13-1023 Soft Peach exudes a refreshing soft feeling, a warm and welcoming tone that highlights our desire for the company and security of others. PANTONE 13-1023 Soft Peach is subtle yet sensual. This sincere peach tone gives people a friendly and gentle feeling, revealing the meaning of care and sharing, mutual help and cooperation.
Leatrice Eiseman, executive director of the Pantone Color InstituteTM, said: "PANTONE 13-1023 Soft Peach has a comfortable and warm peach tone, softly nestled between pinks and oranges. In addition to bringing a sense of belonging, Inspiring us to realign our lives, look for opportunities to care for others, and create tranquil atmospheres that provide spaces where we can be, feel, and heal, whether spending time with others or enjoying moments alone, we can thrive.” By gaining comfort from PANTONE 13-1023 Soft Peach, we can find inner peace and promote physical and mental health.
“Through Pantone’s 2024 Color of the Year, we’re discovering the growing importance of community as people around the world are re-examining the way they want to live and weighing what’s most important: being close to the people we love. Being together and feeling comfortable. This color is warm and welcoming, conveying a message of caring for others, and the sense of warmth brings people together and enriches each other's souls," added Laurie Pressman, Vice President of the Pantone Color Institute.
Pantone’s representative color of 2024 – Peach Fuzz (Photo: Pantone )
Original content source and complete press materials: https://www.pantone.com/hk/tc/color-of-the-year/media-kit